Gateway Page

Gateway Page - A web page optimized for certain keyphrase/s with the specific purpose of leading you to another page i.e. they offer nothing of value in themselves. Can be penalised by the search engines for this practice, so don't do it.

Google AdWords - PPC (pay-per-click) advertising program offered by Google.

Google Bombing - A technique where using the same text anchor links, many people link to a certain page - thus affecting SERPs.

Google Cache - Copies of web pages stored on the Google search engine database.

Googlebot - The Google spider which deep crawls web sites monthly.

Googlebowling - To nudge a competitor from the SERPs.

Google PageRank - is a numeric value that represents how important a page is on the web.

Googol - The term that inspired the name of Google - it means: 10100 = 1 followed by 100 zeros.

Google toolbar - The Google toolbar can be installed on to Internet Explorer. Once installed it can let you search from the toolbar, check the backlinks of a site, how many pages are indexed in Google from a site. You can also quickly navigate to the Google News site and many other Google resources. It can be installed from: http://toolbar.google.com

Heading Tag - An HTML tag that is often used to denote a page or section heading on a web page. Search engines pay special attention to text that is marked with a heading tag, as such text is set off from the rest of the page content as being more important.

Header tags - are HTML tags that help outline a web page or draw attention to important information. Keywords located inside header tags can provide a rankings boost in the search engines. Keywords in header tags are much like the head lines on a news paper.

Hidden Keywords - Keywords placed in the HTML source in such a way that they are not viewable by human visitors.

Hits - A hit takes place every time a file is accessed on your website. This page will show up in my log files as 4 hits, one for the webpage, one for the logo, one for the CSS file and the last for the JavaScript to display the Ads. A hits do not represent actual, or unique web page visits.

HTML - Stands for HyperText Markup Language - the programming language used to mark up web content and display it in a formatted manner.

HTTP (Hypertext Transfer Protocol) - A generic, stateless, protocol which can be used for many tasks.

HTTPS (HyperText Transfer Protocol Secure) - Same as HTTP, but has security features enabled to protect sensitive data.

Hub - A central, industry-specific and well-known point for information; usually has many outbound links rather than inbounds.

Hyperlinks - Links that take a visitor or a spider to another location; can be either images or text.